1) Google Apps Certification
Description: An extremely valuable certification in the eye’s of many employers. The test consists of the user working with a real live domain and utilizing the Google Apps suite to accomplish common business tasks: this includes administering users, organizational units, groups, and access to services. Having this certification will send your resume to the top of the stack when interviewing for marketing jobs.
Other Google Certifications To Consider:
- Analytics Certification
- Digital Garage Training
- AdWords Certification
- Web Designer Certification
- YouTube Audience Growth Certification
- Google Educator Certification
2) Web Developer Bootcamp
Description: This course is the sh*t! I took it several years ago and I here I am writing on the blog I designed and launched myself without the help of any developers. It covers HTML, CSS, JS, Node, and all the technology stacks required to build a website. They even give you working examples of websites where you get to build and tweak certain elements using the skills you learn along the way.
3) Beer Judge Certification
Description: The first step in becoming a beer judge involves getting this $10 certification from the BJCP. The course consists of 200 questions and will test your knowledge of IPAs, Lagers, Stouts, Porters, and many more. Adding this certification certainly won’t get you your dream job on LinkedIn but will make you the most informed beer enthusiast when day drinking at your local brewery.
4) Psychological First Aid
Description: Hosted by the National Child Traumatic Stress Network and promoted by the U.S. Department of Veterans Affairs.
You learn how to help disaster survivors get referenced to the professionals they need and how to triage those with more damaging psychological distress before it gets worse. Learn the signs, symptoms, and know where to forward the survivors to the proper agencies. Additionally there are some things on how to secure relief sites in consideration for physical and mental health.
5) HTML Certification
Description: HTML is an extremely underrated skill that puts you head and shoulders above the competition, especially if you’re interview for a marketing position. It shows that you have a general working knowledge of how websites work and lets your future employer know that you have the required knowledge to update and tinker with their company site. Having an in-house employee who can make website changes instead of having to hire a contractor will certainly make you a more attractive candidate.
6) Project Management Certification (PMP)
Description: Even if you’re not interested in strictly being a project manager this certification gives users the knowledge of how projects are started, managed, and maintained. A PMP certification gives you the ability to work in any industry and is often required for any upper-tier project management position.
7) Fema Certification
Description: A long and somewhat repetitive test, a FEMA certification looks good to employers so they understand that you have knowledge of a basic command structure and how to handle adverse situations. Often times we think of FEMA as being the people who are first responders to natural disasters like Hurricane Katrina but it’s so much more than disaster relief. The course covers the psychology and organizational factors that go into handling extraordinary circumstances.
8) SaleForce Trailheads
Description: The TrailHeads program will teach you how to use and operate any part of SalesForce and is completely free. Lots of companies don’t understand how to operate their own salesforce so this could get you a high paying job free. There is robust and ever-expanding cottage industry based solely around administering SalesForce.
9) HubSpot Inbound Marketing Certification
Description: HubSpot is the global leader in inbound marketing education. They also offer a suite of tools that help marketers understand the value of SEO (Search Engine Optimization), content marketing, lead generation, and much more. Getting an inbound marketing certification is especially useful for recent college graduates who plan on entering the digital marketing space.
10) Database Administrator (DBA)
Description: The average Database Administrator makes $106k per year. Let that sink in. If one were so inclined, one could completely forego college and study for this course and come out making six figures when they’ve completed it. DBAs are in high demand. Many top tech firms like FaceBook, Google, and Amazon require even the marketing positions to have this certification.
11) SCRUM Certification
Description: SCRUM is an agile software development process that many startups are using to manage the development process. It prioritizes tasks based on what the company’s most important goals and needs are. Similar to the PMP certification, this course is shorter and will give users a general overview of how agile development works.
12) Social Media Analytics Certification
Cost: $84 (includes membership and access to other courses)
Description: Just because you spend a lot of time on FaceBook and Instagram doesn’t mean you have the in-depth knowledge required to secure a social media marketing position. This course does a deep dive into the world of social media analytics where users learn how to analyze what kind of content performs the best when sharing to social media sites.
13) SAP Cloud Platform Essentials
Description: If you’ve ever wanted to get an in-depth knowledge of how cloud computing and SAS platforms work this course is a great place to start. It offers a practical approach to understand the execution and tools required to become a cloud computing professional.